You Decide - Case Study Essay Example for Free

You Decide Case Study Essay HMO which stands for Health Maintenance Organizations are licensed health plans that place providers, as well as the health plans, with dealing with HMO’s there is a risk of medical expenses. The downfall with HMO is that patients must stay inside their network and if the go outside the network they will have to pay out of pocket expenses. HMO is very limited; many patients don’t like limitations when it comes to their decision about their health. PPO which stands for Preferred Provider Organizations provides patients any provider of their choosing. It is known for PPO plans for patients to take advantage of discounts if they choose inside their network. The downfall with this plan, it can be costly if the patients go out of their network. The insurance company will pay 80% of the insurance and the patient is responsible for the remaining cost 20%. If the patient wants to go out of their network then the insurance company would have to pay half the cost and the patient will be responsible for paying the remaining costs. Indemnity insurance is when a policy based upon a fee scale, such a sliding fee, with minimum limits on healthcare costs. The downfall is with this plan is the patients will get stuck with the bill which was not covered by the insurance company. Problem Identification: As reviewing Cooper-Pearson Sports Marketing Company, the company CEO, Mr. Donovan has told me that for the past two years he has lost fifteen key senior employees. Mr. Donovan states he believe one major reason he is losing his staff is because his company cannot afford to hire and train the best. He feels it is waste a time and money, especially if the companies have to hire new staff. Fearing the in the short run the new employees will not stay with company. When doing the exit interviews, he noticed majority of the interviews with past employees, they would consistently mention leaving because of the lack of adequate or affordable medical insurance. When talking with former employee Daniel he stated he the Cooper Pearson Sporting Marketing was his first job right out of college and he looked at the company as family, but as years past has more obligations and the benefits didn’t fit his needs with the pace with economics. Talking with Doulas who is potential employee, his enthusiasm for the company was incredible but unfortunately he has asthma and would have to visit his doctor on a regular basis. Douglas implied that there is limited medical insurance for his health care needs. Situation Analysis: By Organizations manage the quality of the services delivered by their network providers and facilities through a variety of means, including treatment record audits, satisfaction data, and the tracking of complaints, adverse incidents, and quality of care concerns. Increasingly, managed behavioral health care organizations are expanding their quality measurement efforts to include patient safety considerations, evidence-based guidelines, treatment outcomes data, and objective measures, such as the Health Plan Employer Data Information being in business for ten years it is still a growing company and has potential of expanding. We have looked into manage-care physician credentialing is when company is seeking health care providers, the process must be conducted in a manner that meets the goals of managed care program. There are some perks when it comes to physician that uses physician credentialing such as†¦ †¢Better payment from insurance carriers, this will not be a burdened with need to drain patients pocket †¢Serving more patients which make physicians more reliable providers if they are listed in the Preferred Physician’s Group and avoid out of pocket expenses †¢Improving quality in healthcare which includes an extensive background check to avoid fraud. Liberty to choose the fee plan, this would be the best way for a physician to choose the best fee plan that will be profitable to them, they can get fee per service or do capitation fee model based on average number of patients served per month in network †¢Access to fee schedule which will determine the maximum reimbursement limit for different services and help send billing claims accordingly †¢Positive Marketing with thorough physician credentialing plan it can provide a positive marketing benefit to net work, attract large number of members through cost-effective plans. The benefit of prescription drug program to the employer and the employee is that employees can save money by going with generic medication, mail order, and lower copayments. Pharmacy benefit is a very important component in health care benefits and when optimize can contribute to clinical, economic and quality of life outcome of benefit to payers as well as members. The importance of quality management indicator in quality management indicator in manage care programs are very essential to have basically to make sure the patient is satisfied, which is key to happy employees. Is it important to have quality assurance which makes sure records, tracking of treatment, are there are any complaints, any incidents and quality of care for the patients. Solutions: Looking over the problem and analyzing the data, I came up with few solutions that might Cooper-Pearson Sport Marketing Company, that would keep the employees he have and attractive new employees, by changing the health care plan. I think the company should have an HMO but it should be better HMO and I believe the company should also let the employees choose if they want PPO or HMO. Both Manage Care Programs have their perks and it will be benefiting not only the employee but the employer as well. If and when Cooper-Pearson Sports Marketing Company expands the company, they most definitely have to invest or least think about changing the health care insurance if they are going to keep their employees at the company and attract future employees. That is the only way to fix this issue with employees leaving because of the healthcare plan. The benefit of the employer improving the health care plan and implanting this in the plan is that employees would appreciate it and would want to stay and for the future employees would want to join the company. If the employees and future know that Cooper-Pearson Sports Marketing Company are in an affordable prescription that would help many that are on daily medication, in the long run they will be able to depend on not only the company but their health care and not have to worry about their health. When employees know that there is a sense of quality management when it comes to their health care, they know the company have the health at best interest, the employees would know that they would be satisfied.

Reflective Analysis Essay Example for Free

Reflective Analysis Essay In my short story entitled, ‘Words Haunt Me,’ the language registers and variations in the short story as well as attitudes to language and communicative behaviour of the characters will be discussed. Throughout the story, an intimate register was used between Romain and Rae-Ann. This is because they are very comfortable with each other. Additionally, it is the language marked by specialized words and expressions as seen when Rae-Ann says â€Å"It’s going to be alright babe.† However, a more formal tone is exchanged between Romain and Mr. and Mrs. Carmino. This is level of formality may have been adopted because Romain was meeting them for the first time. This is apparent as Romain declares â€Å"Good evening Mr. and Mrs. Carmino, a pleasure to meet you!† Mr. and Mrs. Carmino spoke Standard English using theacrolect variation as seen in this example â€Å"So what are your intentions with my daughter young man.† Their choice of language may have been because of their ‘upper class status’. However, Romain spokecreole at intervals throughout the passage and at some intervals even exclaiming inbas ilect as he was emotionally aroused. The comfort at which he spokebas ilect leads one to believe that this is his first language of choice and he is very comfortable with it as evident in the many features of the creole structuring such as the use of ‘mi’ as a subject adjective and the replacement of the ‘th’ with the‘d’ as seen in the example ‘Dere is nuting wrong wit de way I speak!’ Theattitudes formulated to language vary given a person’s perception. In the extract, Mr. Carmino despises the creole used by Romain. He considers acrolect/ Standard English superior tocr eole. He indicates this by saying â€Å"â€Å"You speak the language of the underdogs.† Romain on the other hand, defends his language as he sees nothing wrong with it. He also, associates Standard English with a higher class†¦ ‘Corporate world.’ An example of a communicative behaviour which was exhibited throughout the passage is gestures. Romain wiping his hands showed his nervousness while Mr. Carmino’s stern handshake is interpreted as a sign of authority. Other communicative behaviours included facial expressions as seen when Mr. Carmino’s ‘eyebrows frowned together which illustrates his anger and also through vocalics when Romain raised his voice to show his frustration. In attempting to analyse my second reflective I have looked at the relationship between a person’s dialectal variations, choice of register, attitude to language and communicative behaviours, all of which are important in communication.

Nestle Marketing Plan Analysis

Nestle Marketing Plan Analysis Nestlà © S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactà ©e Henri Nestlà © Company, which was founded in 1866 by Henri Nestlà ©. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 individuals. Nestlà © S.A. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlà © often is referred to as the most multinational of the multinationals. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, ch ocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestlà © is often referred to as the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestle is a decentralized organization where responsibility for operating decisions is delegated to local units, which have a high degree of autonomy concerning pricing, distribution, marketing, etc. Nestle is organized into seven different worldwide strategic business units (SBUs). These have responsibility for high-level strategic decisions and engage in overall strategic business development, including acquisitions and market entry strategy. There is a regional organization that divides the world into five major geographical zones, such as Europe, North America, etc. The regional organizat ions are responsible for developing regional strategies and assist in the overall strategy development process. However, neither SBU nor regional manager gets involved in local operating decisions. Research and Development department is rather important for the company. Nestle spends around 1 percent of its annual sales revenue on RD and has 3,100 employees dedicated to this function. The RD function comprises eighteen different groups, which operate in eleven countries all over the world. For more than 30 years, consumers have been enjoying the healthy benefits of BEAR BRAND Filled Milk Powder. But now, Nestle has introduced a great innovation. Nestle has launched BEAR BRAND CHOCO. Moms and kids are the target market for this new product. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. Company Perspectives: Quality is the essential ingredient in all brands and the reason why millions of people choose Nestlà © products every day. Nestles consumers have come to trust in Nestlà ©s commitment to excellence and turn to Nestlà © brands to maintain nutritional balance in a fast paced world. Marketing Plan of Nestle In todays very competitive marketplace a strategy that insures a consistent approach plays an important role. It offers products and services to be competitive. However, marketing strategy must have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if there is lack either in resources or the expertise to implement it. Marketing strategy must address some unique considerations. However, many are common to all marketing strategies. Marketing plan of nestle consists of the following framework: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration This marketing plan is aimed at highlighting one of the product line extensions of Nestles. It mainly focuses on the internal and external environment of Nestle. Apart from that, this plan include the marketing strategies, brand promotion strategies, marketing mix involved and competitive strategies adopted by Nestle. SWOT analysis one of the major content which is included in this marketing plan. SWOT analysis helps in finding out the strengths and weaknesses of the organization. Apart from that it helps the organization to have a deep knowledge about the opportunities and threats which the organization is likely to face. Purpose and Mission The main purpose of this marketing plan is to analyze various aspects of product-line extension by Nestle. Here the chosen product-line extension is BEAR BRAND CHOCO. The mission of this plan is to find out whether this product-line extension has met Nestle-Corporations expectations before launching this product in the market. Situation Analysis To bring this product, Nestle has applied a lot of innovation in their existing production pattern keeping in view the tastes and preferences of target group mainly kids and moms. Kids mainly prefer tasty food and moms want their kid to be healthy. So, BEAR BRAND CHOCO is a mix of both taste and health. Thus, this product is creating value to its target group. Internal environment of Nestle Nestle has well satisfied employees, who strives to attain the goals of the organization with enthusiasm and hard work. They constitute a major part of internal environment of an organization. Resources of Nestle have been efficiently employed to the maximum extent. Nestle has created satisfaction among customer. Thus, it has a good reputation among customers. Nestle has good expertise who are capable of delivering their ideas which can achieves the organizations goals and objectives. External environment of Nestle Competition: Nestle is facing competition largely. Nestle has played a good role in facing the competition. Market: Nestle has very efficiently managed the market demand by proper market research. Technology: Nestle has adopted the best technology to produce its products. Thus, all these above mentioned aspects clearly indicate the internal and external environment in which Nestle has been situated. While launching a new product Nestle has to keep in mind all these environments. Nestle has to fore see the environment by adopting the opportunities which is prevailing in the environment. Nestle has to put effort in converting its weaknesses into opportunities and using strength to face the threats present in the environment. Marketing Strategies International Strategies adopted by Nestle: Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. Nestle employ local staff. Local employees better know and understand the local culture and business procedures. This can result in a more efficient way to respond adequately to local demand conditions, therefore increasing the companys market share and profitability. Nestlà ©s strategy for business development Nestle enters in an early stage the emerging markets, in order to establish a network there before competitors. Nestle simply purchases local brand names which the consumer is accustomed to. This helps the company to overcome cultural barriers and customer resentments to foreign brands. Nestles strategy is to establish a basis and then expand into more niches as demand rises. Other strategies adopted by Nestle: Nestlà © established its expatriate army which is a group of about 700 managers who have a lot of experience in doing management activities in foreign countries. These managers are highly educated and trained in order to enable them a worldwide field of operations. Another approach is to form SBUs. These units formulate the high level strategic decisions on a worldwide basis, while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals, coffee etc. Overall strategy development such as acquisition and market entry strategy these SBUs form an important part of the companys decision making and operating process. Nestlà ©s marketing mix includes the following: Product Price Promotion Place Product Nestle has launched BEAR BRAND CHOCO which is a health drink specially for kids and moms. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like your trusted BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. BEAR BRAND CHOCO is nutritious and delicious with affordable price. Price Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Nestle, being a company that emphasizes product quality, it tends to sell its products with price affordable to all. Market Penetration Strategy Nestle has adopted market penetration strategy since they have to penetrate the market as much as possible and for them income is not so critical and rapid market penetration for eventual market control is desired Thus, the price for such product is very low. BEAR BRAND CHOCO is a budget friendly pack available in different pack size. BEAR BRAND CHOCO comes in two pack sizes, namely the 300g pack, which is good for 10 servings and the 60g pack, which contains 2 servings. A serving only costs P7.50*. Promotion Nestle is mainly focusing on advertisements which is considered to be a very good medium of promotion. It has a good reach among the customers. Moreover Nestle has adopted various other modes of promotion like magazines etc. The Push Strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. The Pull Strategies involves direct interface with the consumers. It focuses in advertisement rather than various channels of distribution. Thus, Nestle is focusing on both Pull and Push Strategy. Place Nestle has targeted almost all the areas including rural areas and urban areas. In almost all the super-market and all other out-lets Nestle products are available. All the customers seem to be very happy with the availability of Nestle product in the market. Addition Consideration Based on the above mentioned information, a critical SWOT analysis can be made with the help of available information. SWOT analysis helps an organization to understand their strengths and weaknesses and also to have an idea about what the opportunities available to them outside and what are the likely threats they can face in future. Strengths Global food producer, located in over 100 countries. Consistently one of the worlds largest producers of food products, with sales in the USA in 2008 of $10 billion; sales and earnings in 2008 were better than expected, even in a downturned economy. Repeatedly ranked as the worlds largest bottled water company and have set up facilities to operate water resources in a responsible manner. Nestlà © was named one of Americas Most Admired Food Companies in Fortune magazine for the twelfth consecutive year. Nestlà © provides quality brands and products and line extensions that are well-known, top-selling brands including: Lean Cuisine, Yoplait, Maggi, Dryers/Edys, Haagen-Dazs, Stouffers, Boost, Dibs, Hot Pockets. Chocolate and Candy: Kit Kat, Toll House, Butterfinger, Baby Ruth, Crunch Bar, the Willy Wonka Candy line. Pet Products: Purina, Alpo, Cat Chow, Fancy Feast, Friskies, Tidy Cat. Drinks: Carnation, Perrier, Nesquik, S. Pellegrino, Nescafe, CoffeeMate, Tasters Choice, Juicy Juice. General Mills: subsidiary which makes Betty Crocker, Bisquick, Hamburger Helper, Pillsbury, Old El Paso, cereals, fruit snacks, frozen pizza, canned soups, frozen vegetables, ready-made frozen meals. Gerber: baby formula, prepared baby foods, baby cereals, water, juice, yogurt, foods for infants, toddlers and preschoolers. Professional brands sold to restaurants, colleges, hotels, and food professionals including Jenny Craig meals, Impact liquid meals for trauma patients, liquid meals for diabetics, and OptiFast weight loss products. Successful due in part to their unquestionable ability to keep major brands consistently in the forefront of consumers minds (and in their shopping carts) by renovating existing product lines, keeping major brands from slipping into saturation/decline and having superior access to distribution channels. Weaknesses Their LC-1 division was not as successful as they thought it would be in France. In the late 1980s, Dannon entered the market with a health-based yogurt, and become the top selling brand of yogurt; Nestlà ©s 1994 launch was behind the product life cycle curve in an already mature market and could not compete against a strong, established brand. Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9%. Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association, both of which say that false claims of heart healthy and lower cholesterol need to be removed from packaging and advertising. They have also been forced to reduce the amount of sugar in their products, as parents advocates groups claimed they were contributing to the diabetes epidemic among American children. General Mills is an experienced, established brand and are the market leader in the USA, however, they have been lacking in innovation, have not cashed in on the booming health food craze and have been behind in creating new, niche products, especially in their yogurt division, where Yoplait is the only brand making a profit. In 2008, although their products did not carry the recalled pistachios, several of their ice cream brands, Dryers, Edys and Haagen-Dazs, were still plagued with bad PR and loss of sales. Opportunities In todays health conscious societies, they can introduce more health-based products, and because they are a market leader, they would likely be more successful. Provide allergen free food items, such as gluten free and peanut free. They launched a new premium line of higher cacao content chocolates dubbed Nestlà © Treasures Gold, in order to cash in on the recession economy in which consumers cut back on luxury goods, but regularly indulge in candy and chocolate. Americans want luxury chocolates, and high-end chocolate is immune to the recession (so far), because it is an inexpensive indulgence. Opened Nestlà © Cafà ©s in major cities to feature Nestlà © products. Threats Any contamination of the food supply, especially e-coli. Their Toll House brand cookie dough was recalled in March of 2009 because of e-coli. Outbreaks were linked to 28 states and the product had to be recalled globally. Nestlà © has yet to find out how this happened, and is still investigating. They were affected by the pet food recall in 2007, in which 95 different brands of dog and cat food was recalled due to contamination with rat poison. Also in 2007, FDA learned that certain pet foods were sickening and killing cats and dogs. FDA found contaminants in vegetable proteins imported into the United States from China and used as ingredients in pet food. Raw chocolate ingredient prices are soaring; dairy costs alone rose 50% in 2008, this cuts heavily into their profit margins and often gets passed on to consumers, by shrinking the packaging in a way that is almost unnoticeable-therefore the consumer is paying the same prices for less product. They have major competitors, like Hersheys, Cadbury-Schweppes (owned by Pepsi), Lindt and Ghirardelli, Kelloggs, Post, Starbucks, Beech-Nut, Quaker, Kraft Foods, Dannon, Del-Monte, Iams, Earths Best, Heinz, Frito-Lay (owned by Pepsi). Conclusion Nestle can earn greater return from its distinctive competencies, i.e. unique strengths that allow a company to achieve superior efficiency, quality, innovation and customer responsiveness. By applying those competencies, and the products they produce, to foreign markets where indigenous competitors lack similar competencies and products, Nestle can realize enormous returns. Furthermore, Nestle can take advantage of location economies. Location economies arise from performing a value creation activity in the optimal location for that activity, anywhere in the world. The optimal location for a value creating activity lowers the costs of value creation therefore helping the company achieve a low-cost position. Nevertheless, Nestle must evaluate basic entry decisions before entering an emergent market. The company has to make a choice among different foreign markets on the basis of their long-run profit potential. Nestle has to balance the benefits, costs. INDIVIDUAL CRITICAL REFLECTION Nestlà © S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactà ©e Henri Nestlà © Company, which was founded in 1866 by Henri Nestlà ©. Nestlà © is often referred to as the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Quality is the essential ingredient in all brands and the reason why millions of people choose Nestlà © products every day. Nestles consumers have come to trust in Nestlà ©s commitment to excellence and turn to Nestlà © brands to maintain nutritional balance in a fast paced world. Nestle has always delivered high quality products with reasonable prices and in different quantities and sizes. This tells us the way it is marketing its products. Even consumers from low level can have access to the product. This is one of the best features of Nestle. Even though, Nestle has undergone various problems in the past with regard to the contamination of food product which has created bad impression in the minds of the consumers and has affected its reputation in the market. Still Nestle has put great effort in overcoming all its pitfalls by developing products of high quality and good nutritional value. Following are the sources which clearly determine the way in which Nestle has delivered value to the customers: Nestle has well satisfied employees, who strives to attain the goals of the organization with enthusiasm and hard work. They constitute a major part of internal environment of an organization. Nestle has good expertise who are capable of delivering their ideas which can achieves the organizations goals and objectives. Nestle has very efficiently managed the market demand by proper market research. Nestle has adopted the best technology to produce its products. Nestle has made available their products in all most all the geographic areas of the world. Suggestions for Nestle to have improvement in delivering the value to customer: Nestle can have improvement in its RD department, so that the products produced by them are efficient to satisfy the needs of the consumers and deliver maximum value to the consumers. Nestle should have a through market research and identify the changing pattern in the market so that it can ensure greater value to its customers. Nestle should strive to produce environmental friendly products which are totally harmless and are capable of giving value to customers. Applying the above mentioned suggestion help Nestle to create a good reputation in the market and deliver greater value to the customers. Value created by advertisement Advertisement plays an important role in promotion of products. It creates a direct link between the product and end users and there by deliver a long lasting impact on consumers. Consumers can feel the products with the help of advertisements. They can understand the feature of the products before buying. Nestle has used both channels of distributions and advertisement for the promotion and distribution of the products. Nestlà ©s marketing mix includes the following: Product Price Promotion Place Product Nestle has launched BEAR BRAND CHOCO which is a health drink specially for kids and moms. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like your trusted BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. BEAR BRAND CHOCO is nutritious and delicious with affordable price. Price Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Nestle, being a company that emphasizes product quality, it tends to sell its products with price affordable to all. Market Penetration Strategy Nestle has adopted market penetration strategy since they have to penetrate the market as much as possible and for them income is not so critical and rapid market penetration for eventual market control is desired Thus, the price for such product is very low. BEAR BRAND CHOCO is a budget friendly pack available in different pack size. BEAR BRAND CHOCO comes in two pack sizes, namely the 300g pack, which is good for 10 servings and the 60g pack, which contains 2 servings. A serving only costs P7.50*. Promotion Nestle is mainly focusing on advertisements which is considered to be a very good medium of promotion. It has a good reach among the customers. Moreover Nestle has adopted various other modes of promotion like magazines etc. The Push Strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. The Pull Strategies involves direct interface with the consumers. It focuses in advertisement rather than various channels of distribution. Thus, Nestle is focusing on both Pull and Push Strategy. Place Nestle has targeted almost all the areas including rural areas and urban areas. In almost all the super-market and all other out-lets Nestle products are available. All the customers seem to be very happy with the availability of Nestle product in the market. Thus, Nestle has a good marketing mix, in which each component is capable of delivering value to the customers to the maximum extent. Marketing Strategies International Strategies adopted by Nestle: Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. Nestle employ local staff. Local employees better know and understand the local culture and business procedures. This can result in a more efficient way to respond adequately to local demand conditions, therefore increasing the companys market share and profitability. Nestlà ©s strategy for business development Nestle enters in an early stage the emerging markets, in order to establish a network there before competitors. Nestle simply purchases local brand names which the consumer is accustomed to. This helps the company to overcome cultural barriers and customer resentments to foreign brands. Nestles strategy is to establish a basis and then expand into more niches as demand rises. Other strategies adopted by Nestle: Nestlà © established its expatriate army which is a group of about 700 managers who have a lot of experience in doing management activities in foreign countries. These managers are highly educated and trained in order to enable them a worldwide field of operations. Another approach is to form SBUs. These units formulate the high level strategic decisions on a worldwide basis, while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals, coffee etc. Overall strategy development such as acquisition and market entry strategy these SBUs form an important part of the companys decision making and operating process. Components of a professional marketing plan The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. Forces the marketing personnel to look externally in order to fully understand the market in which they operate. Sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. Is a key component in obtaining funding to pursue new initiatives? The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? In this project Following components are used: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration Prior knowledge with regard to the learning outcomes If the market is very attractive and enterprise is one of the strongest in the industry you then the organization should invest best resources in support of their offering. If the market is very attractive and the enterprise is one of the weaker ones in the industry then it must concentrate on strengthening the enterprise, using their offering as a stepping stone toward this objective. If the market is not especially attractive, but the enterprise is one of the strongest in the industry then an effective marketing and sales effort for their offering will be good for generating near term profits. If the market is not especially attractive and the enterprise is one of the weaker ones in the industry then the organization should promote their offering only if it supports a more profitable part of your business or if it absorbs some of the overhead costs of a more profitable segment. Otherwise, the organization should determine the most cost effective way to divest the enterprise of this offering Comments on the learning process undergone While undergoing learning process, I was able to apply various concepts which were taught in the classrooms to the practical situations which Nestle has under went in their way of doing business. I could analyze the importance of various factors which were directly related to the success of the business like the appropriate mix of marketing components called product, price, promotion and place. I could relate various marketing concept which were studied in the text books like pull and push strategy and pricing strategies like price skimming and price penetration. I could understand the market mix in dept and it was a great experience to find out what happens when there is a slight change in the marketing mix of an organization. I could understand the strategies which Nestle has followed from time to time in order to sustain and gain competitive advantage. I could understand how organizations take strategic decisions in the long run and what the effects were if the strategic decision does not work well. Questions and answers with regard to the learning outcomes How will an organization develop a clear idea about the changes in the consumers change in tastes and preferences? Answer: An organization can have a clear idea of changes in the consumers tastes and preferences by having a detailed marketing research in all most all the aspects of market. How can an organization make changes in their marketing mix? Answer: An organization can make changes in their marketing mix by gaining a detailed idea about what consumers tastes and preferences are. How does an organization fix its pricing strategies? Answer: Organizations usually fix there prices as per the cost incurred to them plus the profit margin. Sometimes pricing strategy greatly depends on the target group for whom the product is produced. Thus, we can identify how different marketing functions and marketing concepts are inter-related and how a slight change in one affects the other.

The Ten Greatest Marketing Mistakes and How to Avoid Them :: Business Marketing Mistakes Companies Essays

The Ten Greatest Marketing Mistakes and How to Avoid Them Its a certain fact that business these days is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out of every marketing dollar that they spend. You should demand that ou get the best results from every dime you drop into marketing! Most companies spend more time planning their company Christmas party than they do creating powerful, persuasive, marketing communications. Now this can stop. Herein are the 10 greatest marketing mistakes and how you can avoid them. Before I get into it, let me tell you why I put this together. As I consult with current clients, bring on new clients, and market for more, I am learning more and more. Its come to my attention time and time again, when I bring on a new client I find that they are making almost the exact same mistakes as another of my clients was, in a totally unrelated field! These marketing mistakes arent confined to a singular industry. These mistakes Ive found across the board. I have worked with computer software companies, food companies, cable sales companies, real estate brokers, financial consultants, and many more. All of these companies had most, if not all of these 10 greatest marketing mistakes present in their operations. If one or two of these mistakes dont apply to you, then you should congratulate yourself! You must already be on the road to marketing success! Here they are in no particular order: Mistake # 1: Your business focuses on itself, and not on your prospects and customers needs. Does this seem too obvious? Look through your yellow pages. Pick them up right now and glance through. Answer this question: Are most of the ads telling you what benefits you get if you if you become a customer? Or are the ads telling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them? 95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect! Take a look at the ads in the newspapers, on the TV, and listen to the radio.

After coming to America Essay -- Essays Papers

After coming to America All people seem to want the same basic things out of life regardless of race or religion. Universally, people want a good job, a healthy family, and a chance for their children to have a better life than the one they have. Families that already possess these things, whether through their own hard work or merely by way of inheritance, rely on the existing power structures within society to ensure that their future happiness continues . But what do people who do not belong to existing power structures turn to in order to secure these things for their families and children? During the course of America's lifetime, million upon millions of people left their homes and families in other countries and traveled to America in the hope of securing a better life -- the American Dream. What they often found was an unwillingness on the part of those already established in America to share society's benefits with them. For many segments of our American society, people substituted a reliance on family, or friends, or even faith alone, to secure these benefits for themselves and their children that was denied them by those possessing economic and political power. Most blacks came to America involuntarily. Sold as slaves in Africa, they were brought to America as laborers. Being slaves, they were legally considered property and thus were excluded from the legal protections that other people living in America were entitled to. Slave marriages were not legally recognized, and parents and children could be separated at the whim of their owners. As Frederick Douglass and countless other narratives by former slaves have shown us, slaves were forced to rely on a network of extended family members and other slaves to ... ...f ethnic communities that make up our cities is a testament to that reliance on friends that supported these groups of immigrants. While relying on friends and community would ensure that their family was both fed and that they had a place to sleep, faith is what kept hope alive in them from day to day. Faith that, one day, society would allow their children to fully participate in this country. And sometimes, as Thomas Aquinas told us, faith is all we have to have. Works Cited Boroff, David. "A Little Milk, a Little Honey: Jewish Immigrants in America." 1966. Oates. 87-97. Burns, James MacGregor. "Reconstruction: The Revolution that Failed." 1981. Oates. 20-29. Foner, Eric. "From Slavery to Freedom: The Birth of the Modern Black Community. 1990. Oates. 4-16. Oates, Stephen B., Ed. Portrait of America. Sixth Ed. Boston: Houghton-Mifflin, 1995.

Symbols and Symbolism in The Great Gatsby Essay -- Great Gatsby Essays

Symbolism in The Great Gatsby       Fitzgerald’s The Great Gatsby has more relevance in today’s society than it did when it was written. With the recent societal trend that emphasizes lack of morals and material wealth over a meaningful existence, Fitzgerald’s message really hits home. Which is more important - money or love? Social status or being true to oneself? Fitzgerald uses metaphor and symbols to great effect in order to illustrate what can happen when the pursuit of happiness becomes warped (by American ideals) into the pursuit of money.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the major symbols in the novel is the color green. Green represents the hopes and dreams of people striving to accomplish the American dream of wealth and glory. Green is the color of money and is often used to purvey the concept of wealth, especially with reference to Gatsby. Whenever Gatsby's mansion is described there is always mention of the color green. His house is surrounded by "a large green lawn" or the "green ivy" which grows on his house. The interior of his car is described as "a sort of green leather conservatory" ... ...arning and take a second look to determine what is truly fulfilling in life. Works Cited Bewley, Marius. "Scott Fitzgerald's Criticism of America." In Modern Critical Interpretations: The Great Gatsby. edited by Harold Bloom. New York: Chelsea House Publishers. 1986. 11-27. Fitzgerald, F. Scott. The Great Gatsby. New York: Scribner Classic, 1986. McAdams, Tony. "The Great Gatsby: An Examination of Metaphor and Symbolism." In Readings on The Great Gatsby. edited by Katie de Koster. San Diego, California: Greenhaven Press. 1998. 111-120.

Metaphysics & Epistemology Essay

G. E. Moore’s main contributions to philosophy were in the areas of metaphysics, epistemology, ethics, and philosophical methodology. In epistemology, Moore is remembered as a stalwart defender of commonsense realism. Rejecting skepticism on the one hand, and, on the other, metaphysical theories that would invalidate the commonsense beliefs of â€Å"ordinary people† (non-philosophers), Moore articulated three different versions of a commonsense- realist epistemology over the course of his career. According to data I researched Moore’s epistemological interest also motivated much of his metaphysical work, which to a large extent was focused on the ontology of cognition. In this regard, Moore was an important voice in the discussion of sense-data that dominated Anglo- American epistemology in the early twentieth century. In ethics, Moore is famous for driving home the difference between moral and non-moral properties, which he cashed-out in terms of the non-natural and the natural. Moore’s classification of the moral as non-natural was to be one of the hinges upon which moral philosophy in the Anglo- American academy turned until roughly 1960. Moore’s approach to philosophizing involved focusing on narrow problems and avoiding grand synthesis. His method was to scrutinize the meanings of the key terms in which philosophers expressed themselves while maintaining an implicit commitment to the ideals of clarity, rigor, and argumentation. This aspect of his philosophical style was sufficiently novel and conspicuous that many saw it as an innovation in philosophical methodology. Moore is widely acknowledged as a founder of analytic philosophy, the kind of philosophy that has dominated the academy in Britain and the United States since roughly the 1930s. Moore also had a significant influence outside the academic philosophy, through his contacts in the Cambridge Apostles and the Bloomsbury group. In both academic spheres, Moore’s influence was due in no small part to his exceptional personality and moral character. One of the most important parts of Moore’s philosophical development was his break from the idealism that dominated British philosophy (as represented in the works of his former teachers F.  H. Bradley and John McTaggart), and his defense of what he regarded as a â€Å"common sense† form of realism. In his 1925 essay â€Å"A Defense of Common Sense†, he argued against idealism and skepticism toward the external world on the grounds that they could not give reasons to accept their metaphysical premises that were more plausible than the reasons we have to accept the common sense claims about our knowledge of the world that skeptics and idealists must deny. He famously put the point into dramatic relief with his 1939 essay â€Å"Proof of an External World†, in which he gave a common sense argument against skepticism by raising his right hand and saying â€Å"Here is one hand,† and then raising his left and saying â€Å"And here is another,† then concluding that there are at least two external objects in the world, and therefore that he knows (by this argument) that an external world exists. Not surprisingly, not everyone inclined to skeptical doubts found Moore’s method of argument entirely convincing; Moore, however, defends his argument on the grounds that skeptical arguments seem invariably to require an appeal to â€Å"philosophical intuitions† that we have considerably less reason to accept than we have for the common sense claims that they supposedly refute.